After creating an amazing web design Santee the next step is to promote your website so that it can be found. This is not easy. The best solutions for getting your website found are SEO (search engine optimization) and PPC (Pay per Click). These are two strategies people often confuse. In this post we will help you understand the difference.
What is SEO?
The objective of search engine optimization is to increase the probability of your website being found when your target audience search for things that are related to your products and services. Success in SEO depends on the quality of your content, your selected keywords, websites you have linked to, and other things. Your web designer Santee can help with SEO. The best thing is that you don’t pay anything to get ranked. You just need to prove to search engines that your site is relevant to what your target audience is searching.
What is PPC?
Pay-per-Click is a form of search engine marketing (SEM). Here you will need to pay a publisher such as Facebook or Google, every time your ad is clicked. You only pay when consumers interact with your listing. The best thing is that you can set a budget of how much you want to pay per day. The best thing about PPC is that your website will be listed on top of search engine results. This can help you stay more competitive than SEO. PPC is the best way to get you in front of target consumers.
To decide on whether to use SEO or PPC you have to consider the statistics. Each option has its share of pros and cons. Here the stats on each option:
- People prefer organic links than paid ones. 70% of the links users clicks are organic. Nearly 80% of users ignore the paid ads in the search results.
- Search is the main source of traffic to websites. Beats social media by 300%.
- SEO drives 30% of traffic and 20% of revenue.
- Organic SEO is 5.66 times better than paid search ads.
- Top 3 paid advertising spots get 46% of the clicks on the page.
- Businesses earn revenue of $3 for every $1.60 spent on AdWords.
- PPC Ads boost awareness by up to 80%.
- Google algorithm updates do not affect PPC
Whether you use SEO or PPC will all depend on you and the amount of work you want to put in. Always consult your web designer Santee before choosing either of the options. To increase success website owners combine both SEO and PPC.