Web Design Santee – How to Reduce Your Website’s Bounce Rate

When working on a web design Santee your primary focus is obviously to reduce the bounce rate. Nobody wants to have lots of traffic but no sales. You want your traffic to be converted into paying clients. While a call to action will work great in increasing conversion on your website, you need to learn how to reduce bounce rate. Here are the key things you should do.

Ensure the website loads fast

The first is obviously to ensure your website loads at lighting speeds. Your visitors expect your website to load up within three seconds. If it takes longer than 20 seconds for a page to load up they will get frustrated and click away. The web designer Santee you hire should know how to create a great website while keeping it light. The code and web elements have to be optimized for speed. You also need to eliminate unnecessary elements from your website.

Highlight your values right away

Internet users have a very short attention span. That is why you have to get right to the point. Your homepage, for example, should tell visitors what you do, how you can help the visitor and how you stand out from the crowd. Your value proposition must be high up on your web page. You should try and express your reputation and/or quality in less than 10 words. Highlighting the unique skills that differentiate you from other similar firms will also help win a visitor over and prevent high bounce rates.

Testimonials

Online shoppers always want to hear from other clients. That is why your web design Santee should include an area for testimonials. Genuine positive feedbacks from previous clients will help win the trust of new visitors.

Don’t ignore mobile devices

The majority of your visitors will be using mobile devices. This is why you need to optimize your website for mobile. Your website needs to be accessible from multiple mobile devices without any problem. If your website is not mobile friendly new visitors will simply abandon it. It is also good to note that having a mobile friendly website will improve your search engine ranking. 

Keep the website up-to-date

If your content is the same then visitors will not be inclined to come back for more. Fresh content is what keeps visitors coming back. Although you don’t need to update your web design Santee often, you need to make sure it keeps up with the trends.

In addition to using these tips to reduce the bounce rate, you also need to track what works. That way you will be able to keep meeting the precise needs of your visitors.

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How to Create a Website that Drives Results

The goal of every web designer Santee is to build a website that drives results. This is not possible if your website has a high bounce rate. There are several things that cause a high bounce rate. They include having a poor web design, having outdated or unhelpful content and so on. In this post we shall be looking at the top things you should do in order to end with a website that drives results.

Have an intuitive layout

As much as it is a great thing to have a unique web design Santee, you have to ensure that your web layout is intuitive. The last thing you want is for visitors to waste time trying to figure your website out. Everything needs to be intuitive. Finding any page or content on your website should be easy. That is the key to drawing a client in. You must also make use of white space. White space makes it easy for visitors to access your content. This will keep them longer on your page.

Keep your website up-to-date

The worst mistake you can ever make is that of failing to update your website. Visitors want to be on a website that offers fresh and relevant content. If they find the same old content every time they land on your website they will move to your competition. One of the keys to creating a website that drives results is keeping your website up-to-date. It is also good to note that updating your website with fresh content is necessary for feeding search engines and boosting your online reputation. Your text must not be too long either. They should be about 500 words long and should be scan-able. This means using subheadings, highlighting important points and making use of lists.

Have a call to action

What do you want a visitor to do once they get on your website? You have to tell visitors what you expect from them. This is why you should include a field in your web design Santee for call-to-action. A call to action will make it easy for potential customers to contact or hire your business.

Don’t ignore mobile devices

More than half of the visitors that will get on your website will be doing so using their mobile devices. If your website is not mobile friendly it will end up pushing them away. Having a mobile friendly website will also boost your search engine ranking. Ask your web designer Santee to build for you a website that is optimized for mobile.

There is a lot more you can do to make your website drive results. The aforementioned tips will, however, help you get started in the right path.

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Essentials of a Small Business Website

Web design Santee has been made easy by web development tools. Anybody can now create their own website from the comfort of their home with little web development knowledge. However, if you want to create a true masterpiece you have to work with a web designer. The designer knows what makes a website great and will be able to bring your vision to life better than you ever can. If you are ready to create a small business website, here are the essential things your website will need to have.

Simple and sensible web address

The first thing you have to do when creating a website is to purchase a domain name and get reliable hosting. The domain name is what makes up your web address. Considering you want visitors to be able to find you and keep coming back, you need to select a domain name that is easy to remember, pronounce and type. The .com domain is the best extension to go with. Every experienced web designer Santee will also suggest that you avoid dashes and numbers in your domain name.

Easy to navigate sitemap

How difficult it is for a visitor to find his way around your website will determine if he will stay on or click away. This is why you need an easy to navigate site map. The navigation of your business website has to be clearly laid out so that visitors can move from point A to B with ease. Finding information on your website should not be daunting. Add clear links to the most important pages too. Your contact information must also be on every page.

Clear description of your business

The main reason people are on your website is so that they can answer the question on who you are and what you can do for them. You should answer this question on the first page visitors land on. Your website must state your name clearly and sum up your products or services on the homepage. You also need to tell visitors what you can do for them and why you are better than the competition. Keep the description short since you typically have about 3 seconds to win a visitor over.

Customer testimonials

Last but not least you have to show visitors that you are trustworthy. The best way of doing this is including customer testimonials in your web design Santee. Testimonials help build trust in potential customers.

There is a lot more that needs to be done in a small business website. The above recommendations will, however, get you started in the right direction. You must also enlist help from an experienced web designer Santee to help with web development. You can hire a designer to take over the project or on supervisory capacity.

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5 Things Every Website Should Have

Although it is possible to create your own website from the comfort of your own home, hiring an experienced web designer Santee is the wisest thing to do. Whichever option you use, it is paramount that you learn about the essential things that your website needs to have. Here are the five things that every website needs to have.

Friendly design

How your website looks matters a lot. If the design is not good it will end up repulsing most visitors. Having a great web design Santee is something you should invest in the most. You also need to understand that online visitors have a very short attention span. Your web design should be easy to navigate, have short paragraphs, use bullet points and highlight the important phrases. The website must also load at fast speeds.

Obvious call to action

Another thing your website should have is an obvious call to action. As much as visitors want to have control when on your website they also want to be told what to do next. This is where the need for a call to action comes in. The call to action might be asking visitors to sign up for your newsletter or to call you for a free quote.  The call to action must also be highlighted so that visitors don’t miss it.

Fresh, quality content

Your website needs to be update regularly. You need to add fresh content often. Having outdated content will affect your search engine ranking because search engines will assume your website is obsolete. Creating a blog for your website is very important. Here you can post fresh content every week thus keeping your website as active as possible while generating quality links and establishing yourself as an expert in your field.

Secure hosting

Nobody wants to be on an insecure website. Web browsers and antivirus software will alert Internet users right away if your website is insecure. If it is insecure you will definitely lose valuable business. The first thing you need to do is get a secure hosting platform. The hosting company you use should be secure and trustworthy. You will also need to get an SSL certificate.

Contact information

Last but not least, it must be super easy for visitors to find your contact information. In addition to including a contact us page in your web design Santee, it is imperative that you include your contact information at the top or bottom of every page. That will make it easy for potential customers to contact you.

The above list is incomplete. Doing the aforementioned things will, however, get you started in the right path. The best thing you can do is to work with an experienced web designer Santee. He will take the guesswork out of the equation.

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