Digital Marketing Trends to Expect in 2019

Every web designer Santee wants to create a website that will be found and meet its purpose. This is, however, not something that comes easy. There are so many marketing strategies you can use and most of them become obsolete within no time. The key to succeeding online is hence to anticipate the future and keep up with the trends. As the year 2018 comes to an end, it is good to learn of the marketing strategies that will be in use in 2019. In this post, we shall be looking at the top trends you can bet on.

Evergreen content
Certain content never gets obsolete. The evergreen content includes the how-tos, tutorials and the DIYs. These are the type of content you need to keep in mind as you get ready for 2019. You just need to create something that people like and come back to read over and over again. To make the content more interesting, incorporate some media. Images and videos will make the content easier for consumers to understand. Make sure you account for the use of media in your web design Santee.

Voice marketing
As the technology continues to improve, digital marketing strategies are changing. Today, about 40% of grownups use voice searches to search for things online. It is estimated that by 2022, the voice recognition business will be worth more than $40 billion. There is no better time to incorporate voice marketing in your marketing strategies than now. Always remember that voice searches don’t work in the same way as typical text-based searches. You need an experienced web designer Santee to help with the integration of voice marketing.

Mobile marketing
This is not something new. It has been around for years. More and more people are using mobile devices to access the Internet. As a matter of fact, more searches are done using mobile devices than using desktop computers. Your target this coming year should be investing more in mobile marketing. Did you know that having a mobile friendly website will actually boost your search engine ranking?

Trust is everything
People are putting more trust in others. Before purchasing anything online, they want to see what other shoppers are saying. To succeed in digital marketing, you need to make use of trust indicators. Here are some of the things you should consider adding:

  • Statistical evidence
  • Trust badges
  • Customer testimonials
  • Third-party seals

New trends will arise and some old ones will excel in 2019. You need to keep your ear on the ground and embrace the trends that work for your type of website.

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Critical Elements of a Landing Page

In web design Santee today, it is hard to ignore the importance of a landing page. This is a simple web page that serves as the gateway to specific areas of a website. They are used to generate leads, increase traffic and do so much more. However, before you get started, there are a number of things you will have to do. In this post, we shall be taking a look at the essential elements of a landing page.

Compelling headline
As a web designer Santee, the last thing you want is for your landing pages to register high bounce rates. This happens when the headlines are not as compelling. Compelling headlines help prevent visitors from bouncing as soon as they get on your page. They will not spend enough time to consider the offer. Regardless of what you are promoting, it is imperative that you create headlines that have clarity, relevancy and empathy. The best headlines are those covering how to’s, questions, user humor and those that provide unique value proposition.

Effective copy
The purpose of a landing page is to persuade users to take the required action. This will only happen when you clearly get your point across. In addition to being optimized for SEO, your landing page copy should be concise, easy to understand and easy to skim through. If you force visitors to read through huge paragraphs you will end up losing them.

Engaging media
To make your landing page content more interesting, you should consider using engaging media. You can make the content more engaging by adding images, videos and gifs. Media should be used to make it easy for readers to digest the content. 96% of the consumers find videos to be more helpful when making purchase decisions online. To 58% of the consumers, videos make brands more trustworthy.

Trust indicators
Your audiences need to trust you. This is why your landing page must include trust indicators to add more credibility. There are many methods you can use to make your audiences trust you. Consider adding the following:

  • Statistical evidence
  • Trust badges
  • Customer testimonials
  • Third-party seals
  • Privacy policy

Lead capture form
The key to collecting visitor information is making use of lead capture forms. The forms will only work when they are designed properly. The forms you add to your web design Santee should only require essential information from the prospects, must be organized properly and should be placed at strategic points of the page.

Creating a unique landing page will improve your business. It is also good to add a strong call-to-action. The CTA should be easy to find and must be clear to understand.

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Tips for Creating a Lead Centric Web Design

Every web design Santee should be crafted with the primary aim of capturing and converting leads. This is the purpose of a website and if your website does not do this, it makes no sense to have it. In this article, we will be discussing the important things you need to do when working on a lead centric website.

For you to create a website that has great user experience, the design needs to be easy to navigate and must be intuitive. An experienced web designer Santee will also make sure that the website they create has a design that is uncluttered. The rule of thumb is to ensure that navigating to the desired information is easy. The web design should also entice the users to become potential leads. Cluttered web designs, on the other hand, are clumsy and will distract visitors from the intended action.

Calls to action
Visitors need to be told what is required of them. That is why you need to include a calls-to-action on your website. A CTA that has been placed properly and one that is compelling will determine the number of users you convert. The CTA needs to stand out. It should be appealing visually and must be welcoming.

Engaging content
The content on your website is the soul. Visitors are on your website to consume the content that you are offering. It is for this reason that you need to create content that engages the users and one that adds value to your visitors. Great content will not just help you stand out but also increase the frequency of the leads you generate. Don’t forget to pair your content with interactive features and unique visuals. The important point to remember is that engaging content will instill trust and confidence in your business.

Your website needs to be responsive. The web design Santee that you use must load smoothly on both desktop computers and on mobile devices. Test your website on various devices to ensure that it scales properly to fit any screen size. Needless to say, having a responsive website will improve your search engine ranking.

Load fast
Last but not least, you need to make sure that your website loads fast. Each page needs to load in less than 3 seconds. If your pages take longer than that to load, you will notice a high bounce rate which will in turn cost you valuable business.

The aforementioned tips will help improve the success of your website. It is imperative that you work with a great web designer Santee and keep up with the trends in online marketing.

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Behind the Scenes of a Web Design

Working on a web design Santee requires more than just using the best CMS and installing the right theme. There is a lot that goes into web development. This is more so if your goal is to create a professional website. In this article, we shall be taking a look at the things that go on behind the scenes.

A web designer Santee will not get into web design right away. To create the best design, the web designer needs to understand the needs of the client. This is why a significant amount of time goes into research. On a standard website, a web designer will spend ten to twelve hours in research. In the research, he will look into everything from competitor websites and new trends in web design to the mission of the client. The research helps create the foundation of the creative process.

Content strategy
This has to be done before web design starts. The content that is to be published on a website will significantly impact the design. The content strategy is what sets the roadmap for the website. Content strategy takes into account the business objectives, target market, website goals and resources.

Wire frames
These are low fidelity sketches that guide the writers and designers as to what is needed on the website. The wire frame is basically a pre-design sketch that your web designer Santee will use to visualize the final design.

Search engine optimization cannot be ignored in online marketing. This stage includes keyword research and incorporating the keywords in the copy. The identified keywords will then be assigned to the pages on your website.

The content of a website is of utmost importance. The content should adhere to the content strategy, tell a story, set the mood, highlight the benefits to the target customers and describe the company’s products and services. It takes time to create great content. Basically, copywriting takes between 50 and 80 hours.

It takes hours to design a website. This stage takes between 50 and 80 hours to complete and an additional 30 hours for the design revisions. Design is done while considering the things that will impact usability, development and the overall user experience. The client is then given time to review the design. This is followed with any required revisions.

As you can see, it takes a considerable amount of time to create a website. The last thing you want is to cut corners when working on your website. Everything that you do has to be well thought out and must be backed with research.

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Web Design Santee – Why Does a Great Web Design Take Long to Complete

Web design Santee has come a long way since the advent of the Internet. Today, it is very easy for you to create your own website from scratch from the comfort of your home. No programming skills are needed. All you need is the right online web development tool and an idea on what your website should look like. With all these simplicity, why does it take so long for a professional B2B web design to get done? Unlike the basic websites, there are so many things that need to be done in a great web design. Here are the top reasons why it takes long to complete a great website.

It is not a template
The reason why you are able to create your own website with no prior experience is because you rely on templates. WordPress is a popular CMS because of the thousands of templates it offers. You simply install the template that you want and get started on web design. This is not the case with professional web design. A web designer Santee has to build everything from scratch. To get a polished, credible presence and a custom website, you need a design that is unique. This is done by a web designer by coding everything from scratch. This helps the web design agency to create a website that has all the capabilities and features that are needed to convince, attract and convert visitors into paying customers.

It is designed for user experience
Yes the templates are designed with user experience in mind but they are not as effective. Templates are not built for specific target market. This is the case with customer web development. In addition to understanding the needs of the target market, the web designer working on a custom website will require the web design Santee to be assessed by real people in different stages to ensure that it is not confusing.

Research is needed
A lot of research goes into web development. Professional web designers and content specialists will work together to understand their market and the competitive landscape. They are also well versed with the prevailing trends and standards. An audit is needed before work starts on web development.

It is also good to note that a professional website will also require web development which is the backend of your website. The web designer Santee will also need to create high quality content as well as handle every aspect of search engine optimization. A lot more is done by web design agencies hence the reason it takes too long to build a custom website from scratch. Make sure the web designer you are about to hire goes above and beyond in web development.

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Web Design Santee – Tips to Improve a Website’s Page Speed

In web design Santee, you need to worry about page speed as much as you worry about aesthetics. The last thing you want is to create a masterpiece only for it to be abandoned because it takes forever to load. The page speed is the measurement of how fast it takes for your content to load. It has a major impact on user experience, lead generation, lead conversion, SEO and on brand reputation. But how do you ensure that your website loads fast? Here are the important things you should do.

Pick the right web hosting service
This is without doubt the most important thing you need to do. Your hosting service provider can make your website load faster or cause it to drag on. The hosting service you select should have a good reputation in reliability. They should offer virtually unlimited bandwidth and have virtually no downtime. The hosting package you select will also affect the speed of your web pages. Shared hosting, for example is not as reliable as dedicated hosting. You need to make sure you understand the pros and cons of each package before you select a hosting service and package as a web designer Santee.

Browser caching
The use of browser caching can significantly boost the load time of your web pages. Browser caching works by reducing the time it takes to load your website when a visitor visits it again. Part of your website will be stored on the computer of your visitor so that the next time they visit your website it will load fast. You need a caching policy and make it clear to your audience that you will be using cookies.

Compress the images
The size of your images will affect the load time of your website. When loading a page, the browser of the visitor has to download every component on your website. The bigger the images are the longer it will take for your page to load up. Compressing the images on your website will improve the load time. The images need to be at the least amount of pixels and bytes as possible prior to uploading them onto your website.

Clean your code
Removing unnecessary code will also help boost the load time of your pages. For this part, you will definitely have to work with an experienced web designer Santee. All the extraneous code needs to be removed or minimized on the backend of a website.

These are the simple things you need to do to boost the load time of your web pages. Web design Santee must always be done with page speed in mind even if you don’t care about SEO. Having pages that load fast is the key to improving the user experience.

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Questions You Need to Answer About Your B2B Website

web design SanteeYour B2B web design Santee is the same as building a lobby. This is the first thing that visitors will see and it will impact first impressions. Your website is what sets the tone for first interactions with your business. This is why getting everything right is very important. In this article, we will be looking at the questions you need to ask as you work on your website.

Does the website look professional and polished?
Once you relay your vision to your web designer Santee, he will get to work to bring the vision to life. More often than not, the web designer will not capture your vision perfectly. You will have to make revisions every now and then. The most important question you need to answer is that on whether the website looks professional and polished. The layout and images of the website should represent your brand in the best light. If the images used are pixelated, they will radiate the wrong image. Creating a website that is professional and polished is the key to sending the message that you are a legit firm.

Does it look modern?
The last thing you want is to end up with a website that looks dusty and old. Such a website will send the message that it has not been updated recently and visitors might choose to ignore you all together. Your B2B website needs to look current and up-to-date. It is very easy for your visitors to identify a website that is 5 years old and one that is new. The layout you choose, the colors and the images will have an impact on how your website is perceived. Your website must also reflect the products and services that you offer. Information from products you stocked a year ago is considered stale or outdated.

Is it a perfect reflection of your brand?
If a company like Microsoft or Apple had a lobby that looked like it was built in the 1980s; that will not reflect well if they claim to offer cutting-edge and modern solution. The same goes for your website. If your brand is all about ease of use, the website should be easy for the customers to use. If you offer modern solutions, then the layout of your website needs to be modern. The colors of your website must also reflect your brand and it should be easy to navigate and not look cluttered.

The three are the most important questions you need to ask before you launch your B2B website. The rule of thumb, however, is to ensure that the website is clear reflection of your brand and that it has a clear user flow.

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How to Get Ready for a Website Launch

web design SanteeIn web design Santee, a website launch is very important. This is the time for you to introduce your new website to your target audience. The last thing you want is to create the wrong first impression. You want your audiences to be happy with the product. In this article, we shall be looking at the main things you need to do before you finally launch your website.

Check the navigation menus and links
One of the worst things that can happen during a launch is for the links and navigation menus to fail. Even with the best web designer Santee, you need to bring together a team that manually clicks on all the links on your website. This should be done to ensure that everything is working as it should. The links should open to the proper pages and the navigation menus should not have any issues. This has to be done before you launch.

Test website form submissions
If your website has forms that visitors will need to fill and submit, you need to make sure that these forms are working properly. Your team should manually open the forms, fill them and submit them. Is everything working perfectly? All the errors should be fixed before the launch. You also need to log into the backend of your site and make sure that the forms are recorded and emailed to the right individuals. This test is very critical prior to the launch of a website.

Define who handles online queries
Once your website is live, you can expect to get loads of questions from your visitors. You need to respond to all the questions in a timely manner else your website will get a bad reputation. If your site has live chat, make sure you define who will be handling the live chats. You also need someone to moderate the comments left by visitors. The person handling the online enquiries should be familiar with your business and the live chat feature.

Update your social media profiles
In online marketing today, you cannot afford to do away with the social media. Days to the launch of your website, you need to setup social media pages on the popular platforms and update them. The content and look of your social media profiles must look and feel like your new website. You don’t want your visitors to feel like they landed on a fake social media profile, do you?

These are the crucial things you will need to do before you launch your website. Never be in a hurry to go live. Make sure that everything is working perfectly before you launch. Your web designer Santee should also be on site to handle any issue days before and after the launch.

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What Distinguishes a Great Website from the Others?

Every web designer Santee wants to build a website that delivers results. Nobody wants to create a website that ends up getting abandoned because it doesn’t deliver. So, what do you need to do to make sure that you create a great website? The objective of this article is to help you learn of the qualities that distinguish the best websites from the ones that end up being abandoned.

Great layout
The first quality is the layout. For a website to be great, it needs a great web design. The web design of a website is what creates the first impression. If the look of a website is dull, it will end up boring the audiences. As you work on a web design Santee, interesting visuals have to be a top priority. You will also need to create a layout that is axiomatic. Visitors should not have to guess where to find the search bar or the contact page. In addition to being unique, the design of your website needs to be so self-explanatory that new visitors will be able to use it with ease.

Great content
Another important thing that your website will need is great content. This is the soul of a website. The only reason people are visiting your website is to see what you have to offer. What you have to offer is described by your web content. Poor content will lead to a high bounce rate. Visitors will not take the action you need them to take. How you create your content also matters. You may have the best ideas to share but if your content is hard to follow or filled with grammatical errors, visitors will find it repulsive. Don’t be afraid to hire an expert content writer to help with content creation.

People still want to be told what is expected of them. This is where the calls-to-action comes in. This is a simple yet very fundamental web element. The calls-to-action should let the visitors know what you need from them may it be to subscribe to your newsletter or to place an order. Ensure your web designer Santee highlights the calls-to-action so that it is easy to see.

Responsive and loads fast
Last but not least, your visitors need a website that is both responsive and loads fast. When viewing your website on their mobile devices, they should not have to scroll from left to right to read your content. Your visitors must also not have to wait long for the pages to load up. You need to keep your website as light as possible.

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Questions to Ask Before You Start Working on a New Website

Working on a new web design Santee is always exciting. You get to create something new that matches your needs. However, you need to understand that not every website that is created meets its objective. There are so many websites that end up being lost on the Internet. This is not something you want to happen to you. In this post, we will be looking at the crucial questions you should ask before you get started on website development.

What is the goal of the website?
The first thing you need to do is to identify the objectives of your new website. Why do you need a new website? What should it be able to do? Identifying the real goal of the new website is what will help pick the best web design as well as hire the best web designer Santee for the job. If you don’t know what the website needs to do, you will end up wasting time redesigning it. Make a list of all the things your website should be able to do before you get started on the layout.

How much are you prepared to spend on it?
This is the second most important question you will need to ask. The amount you are prepared to spend is what will determine the Content Management System you end up using, the hosting package you will select, and the web design team you will hire and so on. Be clear on your budget. The last thing you want is to have to start from scratch again simply because the whole project got too expensive.

Who will handle regular maintenance?
Creating a web design Santee is not the final step. For a website to remain afloat, it needs fresh content every now and then. You will also need to keep improving your website. This is why you need to identify who on your team will be handling regular maintenance. Who will create the content? Who will moderate the comments from visitors? Who will respond to queries? And so on. You need a team of at least two people for this.

How soon do you need it up and running?
Last but not least, you need to have a clear launch date. If you don’t have a launch date, you will end up postponing the project over and over. You need a clear date in order to take the actions needed to launch on time.

Asking these questions will help with any web design project. Don’t forget to hire the best web designer Santee to help with the project.

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