A unique and compelling web design Santee is not an option anymore. Web design is meant to function in a way that makes the website enjoyable, navigable, interesting and usable. Having a poor website causes businesses to lose customers and that is money out of the door. When it comes to creating a design that boosts conversions and generates revenue, a lot of businesses continue to struggle. In this article we will look at the mistakes that you have to avoid so as to increase the amount of traffic, leads and sales your website gets.
Your website is slow
As a web designer Santee, you need to understand that people are generally impatient whether its offline or online. Users don’t like waiting for anything and expect your website to load fast. If it takes more than 4 seconds for any page to load completely then it’s too slow. You should ensure to minimize all controllable factors slowing down the site speed by using proper website code, optimized graphics and reliable site hosting. The slower your site is, the more likely your users are going to leave the page.
Using unclear fonts
One of the most common website flaws is texts that are too difficult to read. Fonts that are difficult to read decrease cognitive fluency. Cognitive fluency is the ease of use for the visitors on your site. An unclear font will increase cognitive load and decrease understanding of information. You should also avoid changing your fonts repeatedly for this will decrease the cognitive fluency that breaks your visitor’s focus.
Not answering visitor questions
It is important to know your target audience and what they really want. Visitors leave websites that ignore or refuse to answer questions they need answers to. The home page should impress and answer the questions new visitors want and not to distract them from the message. You need to plan how they will learn more about your service or products and when they can get access to the website. Your visitors have lots of questions that change as they move from visitors to potential subscribers and customers.
Simple navigation is one of the important aspects of website usability. You don’t want your visitor having a hard time on your site because he or she is finding it hard to get what they are looking for. Navigability issues will kill your websites popularity fast. Ensure the navigational aspects of your web design Santee are easily understood and easy to notice. For easy navigation, you could consider good search features, good internal linking and multiple ways to explore content among others.