As you work on your web design Santee you have to think about the type of Calls-to-action you will add. Failure to add great CTAs will mean the difference between converting visitors into clients and having lots of traffic with no sales. There are several things you have to think about when working on your CTAs. Here are the main things you should do.
Clear and direct
The first thing every experienced web designer Santee will recommend you do is keep your CTAs clear and direct. Mincing words in the CTAs will not cut it. You have to be upfront and direct. Doing so ensures there is no confusion on what a visitor needs to do. It is always a good idea to ask for feedback from other departments on what they think about a CTA before you add it to your website. Consult with the customer service and sales teams. Here are a few examples of clear and direct CTAs:
- Request Quote
- Learn More
- Get Pricing
- Contact Us
- Click Here
The above CTAs are short and clearly state the action that needs to be taken.
Just because you have a great CTA does not mean you add it anywhere on the website. Great marketing is like dating. You cannot ask someone to marry you on the first date, can you? That is being too forward and you risk losing them. You have to visitors in gradually then ask them what you need them to do. A well placed CTA will build trust. You don’t want to place the Buy Now CTA at the end of a blog but you can include the Learn about our services, or view other articles or download helpful digital guides at the end of a blog post. The right CTA at the right time will establish a strong and lasting relationship with prospects.
Last but not least your CTA has to be unique. Don’t use cliché type of CTAs. Customize them so that they are unique to your website. Instead of saying View Portfolio you can use See The Difference or Watch the Transformation. Your visitors are looking at the websites of your competitors. You don’t want to appear as a copycat.
Your web designer Santee can help pick the best CTA and also help you place them at the right spots on your website. The key, however, is to create CTAs that compel action, and entice visitors to do something.