How to Create CTAs that Convert Visitors

As you work on your web design Santee you have to think about the type of Calls-to-action you will add. Failure to add great CTAs will mean the difference between converting visitors into clients and having lots of traffic with no sales. There are several things you have to think about when working on your CTAs. Here are the main things you should do.

Clear and direct

The first thing every experienced web designer Santee will recommend you do is keep your CTAs clear and direct. Mincing words in the CTAs will not cut it. You have to be upfront and direct. Doing so ensures there is no confusion on what a visitor needs to do.  It is always a good idea to ask for feedback from other departments on what they think about a CTA before you add it to your website. Consult with the customer service and sales teams. Here are a few examples of clear and direct CTAs:

  • Request Quote
  • Learn More
  • Get Pricing
  • Contact Us
  • Click Here

The above CTAs are short and clearly state the action that needs to be taken.

Timely

Just because you have a great CTA does not mean you add it anywhere on the website. Great marketing is like dating. You cannot ask someone to marry you on the first date, can you? That is being too forward and you risk losing them. You have to visitors in gradually then ask them what you need them to do. A well placed CTA will build trust. You don’t want to place the Buy Now CTA at the end of a blog but you can include the Learn about our services, or view other articles or download helpful digital guides at the end of a blog post. The right CTA at the right time will establish a strong and lasting relationship with prospects.

Unique

Last but not least your CTA has to be unique. Don’t use cliché type of CTAs. Customize them so that they are unique to your website. Instead of saying View Portfolio you can use See The Difference or Watch the Transformation. Your visitors are looking at the websites of your competitors. You don’t want to appear as a copycat.

Your web designer Santee can help pick the best CTA and also help you place them at the right spots on your website. The key, however, is to create CTAs that compel action, and entice visitors to do something.

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Are WordPress Websites Secure Enough?

If you have been thinking of creating a web design Santee you probably have thought about using WordPress. This is the most popular content management system in the world powering over 34% of all active websites. It is mostly considered because it is user-friendly and offers innumerable options to create a professional website without spending too much time in coding. The big question, however, is this: is WordPress secure? If this is the question on your mind then this post is for you and the simple answer is ‘Yes’.

Open sources versus closed source CMS

WordPress is an open source platform which means the developers can view the source code, create plugins and also make modifications with ease. As a result of this, WordPress has a huge developer community which ensures bugs are identified and fixed fast. The platform also gets regular security patches and most of them are updated automatically. A web designer Santee will prefer WordPress because it is more secure than proprietary CMS.

With closed source platforms, you will be at the mercy of the developer or a small developer community. In most cases, close source CMS lack the bandwidth needed to make regular updates. This means new issues will not be fixed with as much ease as on WordPress.

Hosting

If you have done your research on website security then you know your hosting service provider has a part to play in the level of security your website has. When working on a web design Santee on WordPress it is always a great idea to use hosting firms that specialize in WordPress. Doing so will ensure optimal speed and security. Your hosting provider should also offer:

  • Malware scanning
  • Robust backup/restore tools
  • Offer additional security tools like limiting login attempts

Organizational policies

While WordPress is a very secure platform there are a number of things you need to do to improve the security of your website. They include the following:

  • Password policy. Only use strong passwords on all information systems including WordPress.
  • Two-factor authentication: Implementing this on your WordPress CMS will make it harder for hackers to login to your website.
  • Manage user accounts: If an employee or contractor separates from your organization you should terminate their user accounts immediately.
  • Limit access: Don’t give access to everyone in your organization. Be careful who you give access to your website.
  • Update regularly: Updates are meant to add more features and fix bugs and vulnerabilities. Make a schedule to update your website regularly including all the plugins.
  • Use SSL: The Secure Sockets Layer (SSL) guarantees links between a web browser and web server are encrypted.

WordPress is the most secure CMS out there. You, however, need to take extra steps to enhance the security of your WordPress website. The aforementioned points will get you started in the right direction.

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How to Effectively Promote Your Website

Web design Santee has been simplified by the myriad web development tools. You don’t have to write code to create your own website. Web builders make it easy for anyone to build their own website even with no prior experience. The hard part, however, is in building a professional website and getting more traffic to your site. For this you will first need to bring in an experienced web designer to help with web development. Second you need to learn how to maximize ROI. Here are the best methods you can use to effectively promote your website.

Paid search campaigns

Every web designer Santee knows that even well-optimized website will take time before it gets indexed and start ranking in search engines like Bing and Google. While organic SEO is the best approach to getting your website found online, it is imperative that you also consider paid search campaigns. Pay-per-click ad campaign is the best one you can use to get your website discovered. The best thing is that you can set a limit on how much you want to spend on the ads. The beauty of using paid search campaigns is that your link will appear at the very top of the search results when a visitor searches for something using your primary keywords.

Retargeting ads

The purpose of retargeting ad campaigns is to optimize the visibility of your brand to potential clients. This method relies on the use of cookies which are placed on the computer of a visitor. As the visitor browses the Internet they will be shown ads from your company. This method helps you stay on top of mind with potential clients who have already showed interest in your products or services.

Social media marketing

This is another strategy your web designer Santee will recommend you use. Your website should have links to your social media so that clients can connect and engage with your firm easily. An active social media profile will also make it easy for visitors to find it and visit your website through it. Don’t be afraid to use paid social media campaigns.

Email marketing

Sending announcements through email is another great way of promoting your web design Santee. This requires that you build your mailing list using both gated and ungated content. Refrain from buying email addresses. Build your own mailing list.

There is a lot more that can be done to promote your website. The aforementioned methods will, however, get you the best results. Don’t forget to involve an experienced web designer Santee throughout the process.

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How to Capture Website Leads Using these Three Methods

During the creation of a web design Santee, the goal of every web designer is to build a website that gets loads of traffic and one that captures leads. Getting loads of traffic doesn’t mean you will get more leads. If your website is getting traffic but you don’t seem to see any leads, there is a good chance you don’t have the proper lead capture tools in place. Here are the best methods you can use to capture more leads.

Case Studies

Effective B2B marketing strategies include the blend of gated and ungated content. Ungated content is one available for download without requiring a visitor to share any information with you. Gated content, on the other hand, requires that a visitor complete a form before gaining access to the content. As a web designer Santee you have to make use of both gated and ungated content if you wish to get more clients.

Case studies are the best choice for gated content. They are very valuable, results oriented and are mostly needed towards the decision making phase. People are more willing to exchange personal information for case studies. They provide their contact information with the understanding that your B2B business will contact them.

White Papers and Guides

White papers and guides are another great lead capture tool in B2B marketing strategies. The only caveat is that white papers and guides have to provide significant value to the target prospects. Guides have to be crafted well and effectively show how to use a product or service. White papers, on the other hand should help a prospect do their job and make their life easier. Great guides and white papers have topics like these:

  • How to hire the right accounting firm
  • Practical guide to hiring the best candidate
  • Your guide to partnering with recruiters

The rule of thumb is to create white papers and guides that offer information that is helpful to prospects. These documents are similar long ads for your products and services.

Compelling CTAs

The third thing you need to capture more leads through your web design Santee is an effective calls-to-action. Your website might not be converting leads simply because your CTAs are vague, hard to find or simply non-existent. When properly placed and written, CTAs will turn your website into a lead generation machine. CTAs work on every website.

These three methods will certainly help you increase lead conversion on your website. This does not, however, mean you create a weak website. The look and feel of your website as well as the content on it determines the amount of traffic you get and leads you generate.

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How to Find the Best Web Design Firm in Santee

While it is possible to work on your web design Santee, it pays to work with a professional. This is for the simple fact that the professionals have more resources and experience to help achieve the best results. Guesswork will be eliminated and only elements that have been found to work will be included. All in all, not every web designer out there has what it takes to bring your dream to life. While you might want to focus on their experience, reputation and range of services they offer, there are three key things you must never overlook when searching for a competent web designer.

Your needs and goals

For you to find the best web designer Santee for your needs, it is imperative that you start by identifying your needs and goals. You will not be able to know what to look for in a web designer if you have no idea on what you wish to achieve. Is your goal to improve your online presence, to boost sales or to manage your online reputation? Your reasons for creating a website will help you know what to look for in a web design agency.

It is always good to compile a list of all the things you want before you get started with the search for a web design agency. This list will help narrow down your focus because you will only focus on web designers that can deliver exactly what you need.

Customer service

Another important thing you have to consider is the level of customer service offered by the web design agency. You want to work with an agency that is willing to listen to your needs before offering their recommendations. The service provider must also be willing to keep you updated throughout the web development process. Will you get a project manager to consult with or will you be speaking with someone different each time you contact the agency? The agency you end up choosing must also have a good reputation. Too many negative reviews are a red flag.

Cost of service

Last but not least, you need to ensure you can afford the web design agency. Professional web design Santee does not come cheap. This does not, however, mean you go beyond your means. You have to get bids from multiple companies and choose the one that offers the most competitive rates.

Hiring a web designer Santee is not something you should rush. You must always take your time to ensure you only bring onboard the most dependable and experienced professional for the job.

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How to Do Your Own Online Reputation Management

You don’t have to create a new web design Santee simply because your business has had a bad reputation online. It is possible to earn back your reputation with the right approach. In this post we shall be taking a quick look at the most important things you should consider doing to salvage your online reputation.

SEO management

One of the areas covered in online reputation management is search engine optimization. Your target audiences will be using search engines to find you. If the negative reviews outrank the positive ones then your reputation will continue to get worse. In online reputation management your web designer Santee will work hard to ensure the positive reviews outrank the negative ones. SEO management focuses more on emphasizing the positive information and relegating the bad ones to the outer reaches of the internet.

Content development and management

Having high quality content is the key to ranking well in search engines. To manage your online reputation you have to start by making sure that both your blog and website has well organized content that is unique and well written. The existing content can also be improved. With this approach, visitors will not only find positive results when they search for your business but also find high quality content that they will be inclined to share thus giving you more positive exposure.

Social media management

Most of your target audiences are on social media. You have to reach out to them if you wish to repair your online reputation. Needless to say, it only takes a single inappropriate picture or bad comment to cause a PR nightmare. In addition to checking what is being posted about your business on popular social media sites, you have to clean up your social networks so as to make your business appropriate. Strategizing the type of content you post and at what time will help increase engagement. An experienced web designer Santee will be able to help with social media management.

Review management

If you don’t manage your online reviews you will never get a hold of your online reputation. Not every customer you serve will leave a positive review. The key is to make sure the positive reviews outweigh the negative ones. You need to employ tactics that compel customers to leave positive reviews. Moderating comments on your posts will also help with online reputation management.

There is a lot more that can be done in online reputation management. However, when push comes to shove you might have to work on a new web design Santee. This should, however, be your last option when all else fails.

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Common Mistakes to Be Aware of When Building a Website

When it is time to create a web design Santee it is imperative that you get familiar with the common mistakes webmasters make when building their websites. In this post we shall be taking a quick look at the most common mistakes even experienced web designers make.

Unclear purpose

When planning your web design Santee you should be clear and effectively communicate your business details to the users. Originality, fresh and quality content should be top priority as this makes a website stand out. Low quality content, duplication, use of heavy jargons, unclear words and undescribed videos filling up the screen pushes away visitors and negatively affects SEO.

Failing to account for SEO

In order for you to reach the target audience, it is important for your website to be search engine optimized. This is done by thinking about keywords that are relevant to your business, investing in link building and creating high quality content. Your web designer Santee can also help with social media marketing which is crucial in today’s competitive market.

Unclear communication

Your web designer should be able to design the website in a way that speaks directly to customers in the same way a customer service representative would. You should be keen to avoid grammatical errors, inconsistency in advertisements, social media updates, outdated reference points and technical jargon.

Poor Visual content

A good web design Santee should use images that are appealing to the eyes and a layout that makes the content readable. Poor visual content, mismatched typography, low quality videos and bad images irritate visitors. Needless to say, poor visual content will negatively affect your web traffic and ranking.

Not optimizing for mobile

In a world where more than 50% of internet users rely on their mobile devices to access the internet, it is important for a web designer Santee to design a responsive website; one that can adjust itself to fit any screen it is viewed on. This will help get more traffic and improve ranking in search engine results.

Not Secure

A good web designer Santee ensures your website is securely hosted. This ensures visitors don’t receive security warnings when accessing your website. Needless to say security warnings can lead to a high bounce rate.

Avoiding these mistakes will ensure you create a better website that meets its purpose. The secret to success, however, lies in keeping up with the trends. You need to know what your competition is doing in order to improve website.

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5 Key Things Every Website Needs to Have

web design SanteeWeb design Santee has been made easy by the presence of numerous online web development tools. However, a web designer has to consider three key layers when designing a website: structure, style and behavior. The following points are to be considered when working on your website.

Mobile friendly

The world is changing fast. Today, more than 50% of internet users rely on their mobile phones to access the internet. That is what makes having a responsive website more important. It helps your website adjust itself to fit any screen it is viewed on. This helps get more traffic and rank the website well in search engines results.

SEO friendly

In order for you to reach the target audience, it is important for your website to be search engine optimized. This is done by thinking about keywords that are relevant to your business, link building and creating high quality content. Your web designer Santee can also help with social media marketing which is crucial in today’s competitive market.

Loads fast

Your website loading speed will determine the bounce rate. Bounce rate involves a user opening a single page on your website and exiting without taking any action or opening other page. The speed of your website will determine the bounce rate. Depending on the function of the website, high bounce rate could be bad or good. Bad bounce rate occurs when you need the users to view more pages but if all information is contained on the first page then that result is a good bounce rate. If a website takes longer to open, most internet users will click away. Therefore, it is necessary to remove the unnecessary elements and optimize the website’s code for speed.

Original and quality content

For your web design Santee to stand out, originality and quality content is important. People are always looking for original, fresh, and helpful content therefore Low quality and duplication of content pushes away visitor and negatively affects SEO. It is therefore advised that your day to day goal be the creation of fresh, original and helpful content.

Call-to-action button

This is a button on your website that refers to ask or request made to the user for a specific action to be taken. This is usually a clear communication on what step needs to be taken. Examples of call to action buttons include click to read more articles, Sign-up for our newsletter, share on social media and if it’s a sales website such features as add to cart may be added. This compels a user to complete a desired task before leaving the website.

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How to Win the Trust of Visitors on Your Website

Even as you work on your web design Santee your primary focus has to be winning the trust of your target audience. This is not something that happens overnight. It takes time and hard work. The good thing is with the right steps and consistency you can win the trust of any client. In this post we will be looking at the key things you should do to win visitors over.

Testimonials

Online shoppers want to hear from recent clients. That is why the first thing you should do as a web designer Santee is to add an area for testimonials. Positive comments from happy visitors will definitely compel visitors to trust you. Testimonials show new visitors what it is like to be your customer, how you operate and so on. Use real testimonials and not doctored ones.

Reviews

Allowing visitors to leave their reviews will also work wonders in helping you win the trust of new clients. Reviews are similar to the testimonials. The only difference is that reviews are the feedbacks of recent clients. The best thing about reviews is that they allow companies, customers and the community to have a conversation. When they are positive, reviews can boost credibility significantly. It is always a great idea to moderate the reviews before posting them on your website. This is for the simple fact that negative reviews can destroy your brand easily.

Professional product reviews

Products reviews from influencers like BuzzFeed and Consumer Reports will significantly boost your website’s credibility. The idea is to have your products or services reviewed by an influencer. The influencer can be a reputable blogger, social media influencer or customers themselves.

Trust seals

Including trust seals in your web design Santee will also help build trust. You can get trust seals from trustworthy and independent authorities. Trust seals such as GoDaddy site seal, Norton Secured, PayPal Verified and BBB Accredited Business will work wonders in boosting the credibility of your website.

Awards

Has your business earned any awards? If yes then you should consider featuring these awards in your web design Santee. Awards will give you great prestige boost. The more impressive the award is the bigger the boost.

These are just some of the key things you must do in order to boost the credibility of your website. If visitors have no reason to trust you they will be less likely to do business with you. Your primary focus must always be earning the trust of visitors. The above points will help you get started in the right path.

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How to Transform Your Website into a Credible Source of Information

Even before you start working on your web design Santee it is imperative that you focus more on building credibility. Building credibility makes visitors feel your website is more valuable and thus will be more inclined to do business with you. The problem, however, is that building credibility takes time and a lot of work. In this post we will be discussing some of the things you should do to make your website more credible.

Be consistent

The mistake most people make is that of changing their strategy every now and then. If today you are covering posts on entertainment and in a week you shift to politics visitors will be a tad confused. For visitors’ trust to grow you must be consistent. Pick a niche and stick to it.

No unnecessary requirements

Even as you work with an experienced web designer Santee you have to make sure that he doesn’t add things that end up being a distraction. For example, if you add unnecessary requirements to your website you will end up losing visitors. This is more so if you force visitors to register before reading your posts or before they comment. Unnecessary requirements decrease trust.

Helpful FAQs

Another way to win visitors over is by adding a helpful section for Frequently Asked Questions. Customers definitely have questions as well as objections. An effective FAQ will be helpful in giving customers the answers they want. A helpful FAQ will definitely build credibility.

Minimize jargon

When selling to mainstream audiences the use of jargon is the worst thing you can do. Research shows that people are more inclined to believe specific and concrete statement over vague abstract ones. If you must use jargon you should use it for your specialized audiences. Making it easy for visitors to understand what you are talking about is very important. The overuse of jargon makes your content vague and visitors will simply click away.

Update your blog regularly

Obsolete content will not help you win the trust of visitors. It is so important that you keep your web content updated. This is more so when it comes to your web content. If your content is old and never changes, visitors will not be compelled to come back for more. Old content is also considered to be irrelevant and thus will not do much in helping you build credibility.

Minimal advertising

Last but not least you need to reduce the amount of advertising on your website. People hate ads especially popups. The fewer ads you add to your web design Santee the better.

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