Best Platforms for Your PPC Campaigns

Once you are done creating your web design Santee your web designerwill recommend you invest in PPC campaigns. This is a paid advertising model that falls under search engine marketing. It makes it easier for your website to be found. However, for you to get the best results from PPC you must make use of the right platforms. You will be spoilt for choice here. In this post we will be taking a look at the main platforms you can use for your campaigns.

Google Ads

Formally known as AdWords, Google Ads is without any doubt the best platform your web designer Santee will recommend. Most of your target audiences use Google to find things online. This is why the Google Ads platform is the best one for any website. Google gets 3.5 billion search queries per day thus giving you more opportunities to target keywords your intended audience will click. The downside with this platform is that the keywords are very competitive which means you will have to spend more on the ads. 

Bing Ads

Bing is the second most used search engine. It gets approximately 12 million queries per day. The benefit of using Bings Ads over the Google Ads is the lower CPC (cost per click). This, however, comes at the expense of a larger audience.

Facebook Ads

Facebook is commonly used as a CPM (cost per mille) than CPC. This is mainly because of its specific targeting options. All the same it is a popular and a very effective platform for paid ads. With Facebook you will be able to target your target users based on their demographics, interests, behaviors and location. Facebook also gives room for native ads where ads are introduced in social feeds. What is more is that you can use Facebook Ads to advertise on Instagram.


The goal of every web designer Santee is to get more repeat visitors. The good thing is that AdRoll gives you the means to get more repeat visitors. The platform enables you to retarget visitors. For example, if someone read your post on cheese making, AdRoll will retarget them on other websites they visit by displaying your online cooking classes’ ads. While it is possible to retarget with Google Ads, AdRoll offer the benefit of displaying your ads on both Google and social media sites. You thus get more opportunities to capture impressions or clicks.

These are the main platforms you should consider for your next PPC campaigns. Make sure that you set your parameters before getting started. The last thing you want is to spend more than you want or advertise to the wrong crowd.

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