After creating your website one of the solutions your web designer Santee will recommend is the use of PPC (Pay per Click) advertising. This is because PPC is the fastest way for your new website to get recognition in the competitive online market. To achieve success with PPC there are a number of things you will have to do.
When considering PPC after completing work on your web design Santee, setting parameters is the first thing you should do. Without having parameters you risk using ads that are ineffective, untargeted and too expensive. Defining how the paid campaign will be used and the goals you want to accomplish will help come up with a plan that is foolproof. Do you want to create brand awareness, increase visits, and get more sales or what are your goals? You also need to set a budget for accomplishing those goals.
Your ads need to encompass the following:
- Who you are targeting
- Them of the campaign
- How you will measure success
- Type of campaigns you will run
Create your goals and goal metrics
Knowing how you will measure your goals will help determine if the campaigns are working in your favor or not. Don’t confuse goal metrics with campaign metrics. Some common PPC goals include:
- Brand awareness. This can be measured through surveys, social engagement and direct traffic.
- Lead generation. You can track this using the Google Ads interface through tracking pixel.
- Offer promotion. A dedicated sign up page will help track results.
- Sales. How much you sell based on the paid ads will help track sales.
- Site traffic.
Choose campaign type
With PPC you need to know both where and how you advertise. There are many types of paid advertising campaigns you can pick from. The most common ones are:
- Search ads
- Display ads
- Social media ads
- Google shopping
Perform keyword research
For search engines to know when to display your ads you have to assign your ad group to a set of keywords to target. You should pick between 1 to 5 keywords per ad group. These keywords must be extremely relevant since your quality score will depend on them. Your web designer Santee can help pick keywords that are aligned to your specific theme of ad group. Create a different ad group for keywords that fall outside of one theme.
Setup Google analytics and tracking
Last but not least you need insight into how your website is performing. Google Analytics is free to use. Install it on your website. It will help you know how you are progressing. The information from PPC can be used for PPC and other things.