How to Keep Your Website Search Engine Optimized

When working on a web design Santee you must always keep search engine optimization in mind. Regardless of the nature of your website the majority of your new visitors will come in through search engines. If your website doesn’t rank well then you will not get as much traffic as you would want to. In addition to hiring an SEO expert there are a number of things you should do to keep your website search engine optimized.

Include lots of content in HTML format

The best way to keep your website search engine optimized is to include plenty of written content in HTML format. The worst mistake you can do as a web designer Santee when adding content to your website is using JavaScript, flash or image-only objects. While this may make your website more attractive they will not help with search engine optimization. The search engine crawler access content in HTML formats easier. This will in the long run lead to better ranking.

Update your content frequently

A search engine crawler can tell when your website was updated last. This means if you haven’t added new content in a while your website will be flagged as dormant. The mission of search engines is to help people find the most relevant and current content online. If your website is dormant it will not be ranked high. The best way to circumvent this issue is to create a blog for your website and post fresh content every week. Allow visitors to comment on your website will also help.

Use important keywords frequently

Internet users use certain terms to find information online. These terms are what are known as keywords. Your website should be filled with keywords that visitors would use to find your products, services and content. Use the keywords frequently and appropriately. The overuse of keywords will not cut it. It will only be flagged as spam and your website will be banned.

Leverage your links

Link building plays a very important role in search engine optimization. This is why you must account for it in web design Santee. You have to add as many relevant links as you can and make them as descriptive as possible. Using keywords in your link text will also help with SEO.

Have a responsive web design

Starting 2015 Google updated its algorithm to favor mobile friendly website in ranking. Having a mobile friendly website is thus one of the best things you can do to improve your search engine ranking.

There is a lot more that can be done to keep your website search engine optimized. The above tips will, however, get you started on the right path. Don’t forget to take a look at what your competition is doing to stay ahead of the herd.

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