A web designer Santee is charged with the responsibility of creating an impactful website that delivers results. For any website to deliver results, its visitors have to stay on it longer and take the action that is required. However, more often than not, people quickly click away from a new site seconds after landing on it. If you are recording a high bounce rate, you should consider doing the following things.
Use a simple and visually attractive layout
First things first, your web design has a great part to play in regards to the bounce rate. If you want a web design Santee for your business, you must consider creating a layout that is not only aesthetically appealing but also simple. When a web layout is too complex, it ends up confusing the visitors and this often causes them to click away. Make use of an obvious layout. Your visitors should be able to find the navigation menu without straining. Your contact information should also be on every page. Don’t forget to add a contact page.
Use an intuitive navigation menu
Speaking of an intuitive navigation menu, you need to note that this serves as your GPS. What that means is that if you don’t have a good navigation, visitors will get lost and they have no choice but to leave your site. Therefore, if you are a web designer, Santee, the first thing you need to do is to create a sitemap. You should then use the sitemap to compile an intuitive navigation menu that will guide visitors around your site. Make sure all the important pages are on the navigation menu.
Have mobile-version of your site
More than 60% of your site traffic will come from mobile users. More and more people are using mobile devices to access the web. The worst mistake you can make is that of creating a website that only has a desktop version. By so doing, you will be locking mobile users out. Needless to say, if mobile users cannot view your website comfortably they will click away. Did you know that having a mobile friendly website will boost your search engine rankings?
Regularly add high quality content
Last but not least, the only reason you have visitors on your website is because they are interested in what you have to offer. You don’t want to fail them with a web design Santee that offers no value. Start by investing more in high quality content. You need content that answers questions that your target audiences have. You also need to post new content regularly. This is the key to reducing the bounce rate and getting more repeat traffic.