During the creation of a web design Santee, the goal of every web designer is to build a website that gets loads of traffic and one that captures leads. Getting loads of traffic doesn’t mean you will get more leads. If your website is getting traffic but you don’t seem to see any leads, there is a good chance you don’t have the proper lead capture tools in place. Here are the best methods you can use to capture more leads.
Case Studies
Effective B2B marketing strategies include the blend of gated and ungated content. Ungated content is one available for download without requiring a visitor to share any information with you. Gated content, on the other hand, requires that a visitor complete a form before gaining access to the content. As a web designer Santee you have to make use of both gated and ungated content if you wish to get more clients.
Case studies are the best choice for gated content. They are very valuable, results oriented and are mostly needed towards the decision making phase. People are more willing to exchange personal information for case studies. They provide their contact information with the understanding that your B2B business will contact them.
White Papers and Guides
White papers and guides are another great lead capture tool in B2B marketing strategies. The only caveat is that white papers and guides have to provide significant value to the target prospects. Guides have to be crafted well and effectively show how to use a product or service. White papers, on the other hand should help a prospect do their job and make their life easier. Great guides and white papers have topics like these:
- How to hire the right accounting firm
- Practical guide to hiring the best candidate
- Your guide to partnering with recruiters
The rule of thumb is to create white papers and guides that offer information that is helpful to prospects. These documents are similar long ads for your products and services.
Compelling CTAs
The third thing you need to capture more leads through your web design Santee is an effective calls-to-action. Your website might not be converting leads simply because your CTAs are vague, hard to find or simply non-existent. When properly placed and written, CTAs will turn your website into a lead generation machine. CTAs work on every website.
These three methods will certainly help you increase lead conversion on your website. This does not, however, mean you create a weak website. The look and feel of your website as well as the content on it determines the amount of traffic you get and leads you generate.
