Once the work on web design Santee and the backend part of your website are done, the next step is to launch it. This is the most exciting phase of web development. One of the main questions people ask is what to do next? Creating a website is the straightforward phase. Thereafter you have to think about promoting it, making sure it is always live and so much more. In this post, we will look at the 5 things you need to do immediately after launching your website.
Inform your staff
A well-informed staff is the key to a cohesive brand strategy. As a matter of fact, you need to inform your staff about the launch. Let your web designer Santee give your team information on the launch date and educate them on what is new and exciting about the new website. A pre-launch sneak peek will motivate your employees and create significant buzz around your website.
Submit the sitemap to search engines
As soon as your website is live, you want to make sure that search engines can crawl and index it. This is important because being indexed by search engines helps your website show up in search results. Submit your sitemap to Google and Bing. There are easy instructions on how to get your content on Google and Bing.
Talk about it on your social media networks
Needless to say, before you launch a company website, you must already have a social media presence. If you don’t, you need to create accounts on major social networking sites; Facebook, Twitter and Instagram. Your first step after launching the website should be sharing the news about the launch on your social media. Make sure you add a link to your website on all your social media pages. You don’t need a long description. Just make sure it is engaging and exciting to followers.
Email both current and potential clients
You should have an email list before the launch. After the launch, you need to create more awareness by sending emails to your current clients, potential clients, partners and vendors with details about the launch. Make sure you include a link to your website. Don’t forget to include friends and family members to the list. The more people know about the launch the better.
Publish a press release
Last but not least, you need to publish a press release. Hire a skilled writer to craft a compelling press release that provides details on why the new website is a big deal. Don’t forget to share the press release on social media too.
These are the five things you have to do after launching your website. Make sure you always seek advice from your web designer regarding the launch and also keep an eye on the trends regarding website launches.
