Professional web design Santee today relies on the use of videos to add life to a website. Videos are better than both text and images because they explain a point better and are more interesting to watch. Thanks to increasing internet speeds, videos are today popular on both big and small websites. However, you should not use videos without thinking it through. In this post we will take a look at the four important points you need to remember when working with videos.
Set audio off by default
While it is good to let a visitor click the play button on their own, at times most visitors fail to see the video. This is more so if it is well integrated in the web design. The solution is to let the video play but set the audio off by default. That way you will not end up distracting a visitor when the video starts playing automatically.
Visitors don’t expect a website to play any sounds. Most don’t even have their headphones on when browsing the Internet in public places. To prevent the inconvenience, you need to set the audio off. Doing this as a web designer Santee will help prevent bounce rates that result from visitors not being able to turn off a sound.
Keep the promo videos short
Business videos are important when promoting something. However, for them to work in your favor you must keep them short. According to a research done by D-Mak Productions, short videos are more appealing to most users. Any business video you add to your website must therefore be less than 3 minutes long.
Optimize the videos
While you need to only add high quality videos to your website, you need to make sure that they are optimized. The last thing a visitor wants is to deal with a video buffering. Such videos only lead to frustration and visitors will turn them off and at times even leave your website.
Provide alternative way to access the video content
With slow Internet speeds in mind, you need to provide visitors with alternative ways of accessing the content in your videos. That way you will not lose them if the video fails to play or if they are not interested in watching the video. Alternative ways to access the video content helps if visitors cannot see or hear the content. You, therefore, need to create room in your web design Santee for adding captions or including a full video transcript.
